Why I wrote The Jewelry Seller’s Bible: How to Build a Profitable Online Jewelry Brand on Etsy, Shopify, and Beyond

Why I wrote The Jewelry Seller’s Bible: How to Build a Profitable Online Jewelry Brand on Etsy, Shopify, and Beyond

Let me tell you something: selling jewelry online isn’t all sparkle and sales. It’s algorithms, customer service marathons, pricing meltdowns, and the occasional emotional support coffee (or cocktail—no judgment). So if you’ve ever found yourself staring at a screen at 2 AM wondering why your Shopify site just ate your entire product description… you’re not alone.

I wrote The Jewelry Seller’s Bible because I wish someone had handed me a flashlight and a map when I first started this journey. There were plenty of resources out there, sure—but they were either too fluffy (“Follow your bliss and the sales will come!”) or so technical they made my brain hurt. I needed something that said, “Here’s how to price your pieces without crying into your coffee,” “Here’s why your Etsy traffic tanked,” and “No, Karen, you can’t have a discount.”

So I wrote that book.

I wrote it for the creatives juggling kids, jobs, and kiln time. For the artists trying to figure out SEO, social media, and supply chains while still remembering to eat. I wrote it for the dreamers and the doers, the side-hustlers and full-time founders, the jewelry designers who know their work deserves to be seen—and sold.

This book isn’t just tips and tricks. It’s stories, mindset shifts, strategies, and a lot of hard-earned lessons from the trenches. It’s for anyone who’s ever Googled “Why won’t my jewelry sell?” and wanted a real answer.

If this sounds like you—or like the friend you text every time your site breaks—then The Jewelry Seller’s Bible is for you.

💎 Grab your copy here → The Jewelry Seller’s Bible on Amazon

Thanks for being here. Thanks for doing the work. And remember: you’re not just selling jewelry. You’re selling beauty, meaning, and a little piece of your soul. Let’s do it right.